| as my old legendary boss used to say " if research worked, everything would be a hit".  still true.  thank god i've had very little to do with that bullshit in my career.   i can't imagine dealing with it on a regular basis.but on the few occasions i have sat/slept through focus groups done PRIOR to creating ads, i've always had the same outraged reaction. and it's this.  "How the hell can you (the marketers) abdicate decision-making to random people plucked from a shopping mall?!!"  Isn't knowing what constitutes a good ad for your brand basic to having the job?  it's just not that hard. |