I enjoyed the commercial. I think the Mother Jones piece is too harsh about it. Of course Chrysler is trying to change their image especially with the bailout. It is natural for companies to do so in circumstances such as that. I think it is also trying to improve Detroit’s image as well. Normally, the word “luxury” doesn’t come to mind when I think of Detroit. It showed areas of Detroit that are more developped and less of what it is known for. And of course using Eminem as a marketing ploy is brilliant in that respect. Overall, it is a strong commercial; different from the Super Bowl norm. |